Bruce Schroffel
Healthcare Consultant

Bruce Schroffel worked in health care administration for more than 40 years, developing strategies, visioning, leading, and managing large, complex academic health care organizations. Raised in Berkeley, California he started his health care career in New York at Montefiore Medical Center and the Albert Einstein College of Medicine. He served first as an administrator for a community-based center in the South Bronx and then moved into the position of senior associate director for hospital operations.

Schroffel was then recruited to the medical center at the University of California, San Francisco (UCSF Medical Center), initially as the director of operations, where he assisted in the transition of two hospitals to a managed-care environment. In 1997, during the merger of UCSF and Stanford, he was named senior vice president for UCSF Medical Center and Mount Zion Hospital.

In 2001, he was tapped to lead Stony Brook University Hospital, a 504-bed academic medical center located on Long Island in New York. As Stony Brook’s CEO, Schroffel oversaw a financial turnaround, a major cultural change, and a $300 million renovation of the hospital.

In January, 2006, when University of Colorado Hospital (UCH) was suffering from deteriorating cash and volume challenges, Schroffel became the president and CEO. and dramatically extended UCH’s reach and breadth, raising financial performance to among the top five percent in the United States. Schroffel championed ambitious physical expansions, including a new 12-story inpatient tower. Under Schroffel’s leadership in 2011 and 2012, UCH received the unique distinction two years in a row, being named the number one hospital in quality and efficiency among U.S. academic medical centers by the University HealthSystem Consortium. It is also ranked as one of the country's best by U.S. News & World Report.

Given the changing nature and demands of health care, in 2012 Schroffel was the architect of a major merger growing UCH from a 5000 person, $900 million organization to a five-hospital, $2.5 billion, 16,000 person enterprise. In January 2012 Schroffel was named President and Chairman of the Board.

In January 2014 he retired from his full-time position with UCHealth. He has done consulting work in China, Israel, and in the United States, as well as executive coaching and recruitment.

He has been the CEO of two start-ups, FibonacciMD and Eleven P15, and presently does executive coaching.

Schroffel has served on multiple local and national boards as well as a Nasdaq-listed bank.

In 2010, he was named The Denver Post’s Business Person of the Year. In 2014 he received the University Medal from the University of Colorado.

He holds an undergraduate degree from the University of California, Berkeley, and two graduate degrees from Columbia University.