Amanda Gordon
Founder & CEO, GoJo Auto

Amanda Gordon is the founder and CEO of GoJo Auto, a top-rated and dynamic independent car dealership located in the heart of Denver, Colorado. From humble beginnings in retail at The Gap clothing store, she has broken through barriers and climbed her way to the top, becoming the first black woman in the state of Colorado to own a car dealership.

Amanda crashed into the auto scene in 2002 and has not looked back in the rearview mirror since. With over 20 years of experience in the automotive industry, in all positions ranging from sales to finance to management, she has solidified herself as a highly respected subject matter expert and leader.

Ms. Gordon’s company, GoJo Auto has formulated partnerships with organizations such as Operation Hope, in an attempt to combat the education gap with communities of color when it pertains to the car buying process. Education is a core value of the company.

Amanda's commitment to her business ventures, but also her community plays a major role in her lifelong mission. She is a 2021 Denver Business Journal 40 under 40 award recipient, a 2020 winner of the Auto Remarketing "40 under 40," Urban Leadership Foundation of Colorado's "2020 Leader of the Year," and a 2019 New Leader honoree for the Colorado Black Chamber. Amanda is a current member of the National Association of Auto Dealers (NAMAD), the Colorado Women's Chamber and a lifetime member of The National Association for the Advancement of Colored People (NAACP), CO-Founder of WOCAN (Women of Color Auto Network), a 2022 Denver Urban Spectrum "African Americans that Make a Difference" award recipient, and Colorado Women's Chamber Top 25 Most Powerful Women In Business Award recipient 2022, the Colorado Business Journal's “Top Company” Award and “Top Woman Owned Company” in 2023.

Amanda's current favorite business accomplishment has been being sworn in as the First Black Woman to sit on the Colorado State Dealer Board AND elected President as of July 2022. A six-year commitment she hopes will inspire and influence others to know that you never know what the journey holds.

Her passion for empowering women translates into everything she does. She is an advocate for diversity in the workplace and makes it her mission to mentor women and help them realize their full potential in positions of power in the automotive space. She has an adoring Husband, a Son and four bonus Children she spends her free time with.